11/25/2023 0 Comments Bushwick community darkroomLocating their operations in Bushwick has allowed for Harvey and Piela to work closely with the artists. The collection includes Fanny Allie, Amy Barkow, Foale/Durkin, Joe Hollier, Isaac Mann, Hiba Schahbaz, Chris Willcox, and Michael Aitken. The inaugural collection, Volume 001 (Fall 2014), consists primarily of Brooklyn-based artists discovered at events such as Bushwick Open Studios and MFA shows or through connections to major players such as Sotheby’s. Their focus is on younger artists who have mastered their craft, but are working outside of the traditional gallery system and are generating only a fraction of their income from art making. Focusing on the intersection of printmaking techniques with new digital methods, Sugarlift pairs traditional and new media artists with adequate resources. While browsing an online mega gallery such as Artsy can often feel similar to getting stuck on Pintrest at two in the morning, Sugarlift aims to create a boutique shopping experience. The two quit their jobs and have been making this dream a reality ever since. They wanted to be able to reach a new generation of collectors, and so they envisioned Sugarlift to fill this gap. The two met while working for JP Morgan, and though they both shared a passion for art, they were unimpressed with the affordable art currently on the market. Conversation with founders Wright Harvey (CEO) and Bart Piela (COO) soon makes evident their enthusiasm. With affordable prices and a resolute belief in artist and consumer education, Sugarlift hopes to bridge the gap between a new generation of collectors and artists. They keep things simple, stating “our mission is to connect a new generation of artists and art collectors.” Their website is streamlined, and their blog is neatly organized, avoiding art-speak while being informative, both features that promote the company’s aim to simplify and demystify “the art world.” Their office doubles as a gallery, housing a lounge area where clients and artists can drop in, a rotating wall to display the most current pieces from the collection, and a workspace where their in-house framing is done. Headquartered in the industrial district of East Williamsburg, Sugarlift provides a freshly launched online shopping experience. The exterior of Sugarlift located at 200 Morgan Ave Connecting New Generations of Collectors and Artists: Sugarlift Launchesīy Willow Goldstein photography by Ethan Covey
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